From keeping our trucks safe to preventing costly breakdowns, fleet technicians are the unsung heroes behind every smooth delivery. That’s why September 21–27, 2025, marks a special time: National Technician Appreciation Week (NTAW) - a moment to recognize, celebrate, and uplift the professionals who power our industry from the shop floor.
Launched by the American Trucking Associations (ATA) and the Technology & Maintenance Council (TMC), NTAW shines a spotlight on technicians' skills, dedication, and importance to the supply chain. It’s also a rallying cry to attract and inspire the next generation of fleet maintenance pros.
Host a Lunch or Appreciation Event
A small meal and a sincere “thank you” go a long way in showing appreciation.
Share Their Stories
Spotlight your team’s achievements on social media or in company newsletters.
Recognize and Reward
Hand out awards, gift cards, or extra time off to show you value their hard work.
Promote the Profession
Partner with local schools or tech programs to share what makes this a great career.
Technicians don’t just turn wrenches; they turn chaos into clarity. They keep trucks moving, drivers safe, and operations on track. And as the technician shortage continues, it’s more important than ever to elevate their role and help shape the future of fleet maintenance.
At Squarerigger, we’re proud to support technicians with tools that make their jobs easier like faster work order entry, simplified VMRS coding, and insights that help them do their best work without the paperwork headaches.
To every technician out there: thank you. We see you. We appreciate you. And we’re here to help you thrive.
Copy, Paste, & Personalize This Email for Your Team:
Subject: Thank You for Keeping Our Fleet Moving Strong Hi [Technician Name / Team], As we celebrate National Technician Appreciation Week, I want to take a moment to recognize the incredible work you do every day. Your expertise, precision, and persistence keep our vehicles safe, our operations efficient, and our team on the move. Whether it's freezing cold or sweltering heat, you show up, diagnosing, repairing, and problem-solving in ways that often go unseen but are absolutely essential. We couldn’t do this without you. Your work protects our drivers, serves our customers, and strengthens our entire organization. From all of us, thank you. If there’s anything we can do to support you better, I hope you’ll reach out. You’ve earned it. With gratitude, |
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